Data Zoo Launches Idux, a Secure Digital Identity Ecosystem to Build Mutual Trust

Data Zoo has launched idux, a new digital identity solution designed to build mutual trust throughout the entire customer journey while guaranteeing end-to-end privacy and security. 

Digital identity technology is increasingly coming to the attention of business and technology leaders, accelerated in part by COVID-19’s effects on businesses. Yet, digital identity requires trust and security. According to research by Deloitte, 42% of businesses believe their systems and technology are insufficient to meet the increased demands for compliance.

Dr Memoona J. Anwar, head of compliance and digital strategy, Data Zoo, says businesses can confidently verify customers to meet compliance needs and to prevent fraudulent account takeover through idux authentication processes.

“The power of idux starts with the orchestration of smart and modular tools for fraud detection, identity proofing and user authentication,” Anwar said.

“When it comes to increasing trust in online interaction, businesses can build confidence at every touchpoint with their customers through components like identity verification, document authentication and watchlist screening, as well as advanced biometric capabilities that provide facial and voice matching and passive liveness. By tightly integrating these tools, you have complete control and the flexibility to evolve as the threat landscape changes.”

Additionally, idux provides an identity layer to aid trusted and legitimate customers easily pass through, without it feeling burdensome.